Overview
A US-based health and wellness brand was shipping FBA replenishments every three to four weeks. The schedule was consistent. The demand was there. But after every shipment arrived at Amazon’s fulfillment centers, something went wrong. Non-compliance flags. Check-in delays ran two to three weeks over the standard window. Shipments arrived short, with nobody reconciling the difference. Stock gaps opened on active ASINs. Rankings dropped. PPC campaigns ran against listings with no inventory behind them. The brand assumed Amazon was the problem. The audit showed every issue was originating from their own warehouse prep process and repeating on every single shipment.
FBA check-in delays ran 2 to 3 weeks beyond the standard window, creating recurring stock gaps.
Multiple shipments received compliance flags due to labeling, packaging, and prep errors.
Several shipments arrived short, with no process to reconcile discrepancies or file claims within Amazon’s 60-day window.
The same prep errors kept repeating because the root causes were never addressed.
Reviewed prep, labeling, and packaging against Amazon's FBA requirements.
Corrected warehouse processes to meet FBA inbound requirements before dispatch.
Compared shipped and received units, then claimed eligible shortages.
Set up post-arrival checks to catch delays, discrepancies, and compliance issues early.
One warehouse fix. Every shipment improved from that point forward.
Reduced from 2 to 3 weeks over standard to within Amazon's normal processing window
Non-compliance flags are eliminated on every shipment under the revised process.
Key ASINs back in stock within 3 weeks of the first compliant shipment arriving
