Overview
A US-based sports and outdoor brand was pulling around $80,000 a month on Amazon across 14 SKUs. Not bad. But the more you looked at the account, the clearer it became that the number should have been higher. PPC was running at 38% ACOS with no real structure behind it. Eight mid-catalog listings had thin content and weak keyword coverage. Two bestsellers had been out of stock for a combined 22 days the previous quarter. The last product launch sat without advertising for 9 days because nobody had it ready in time. The brand was not failing. They were just not close to what they could actually be doing. They brought AMZOS in to fix what was holding them back and build something they could grow from.
PPC ACOS was at 38% after 18 months of campaigns managed by three different people, with overlapping keywords and no consistent optimization process.
8 mid-catalog ASINs had incomplete backend terms and generic bullet points, limiting their organic visibility and sales potential.
Two top-selling ASINs had been out of stock for 22 days combined in the previous quarter because reorders were made too late, hurting their organic rankings.
New product launches had no clear process. The latest product went live without PPC for its first 9 days, missing an important window to build early sales and ranking momentum
Reviewed active ASINs for titles, keywords, bullets, backend terms, and image compliance, prioritizing top-revenue products.
Rebuilt campaigns by branded, non-branded, competitor, and product targeting with weekly search-term reviews.
Built a SKU-level replenishment tracker using 90 days of sales velocity data and actual supplier lead times to set reorder points well before stock levels became a risk.
Created a launch checklist for listings, keywords, images, and PPC, used across two launches from day one.
From a structurally weak account running below its potential to a fully optimized, consistently growing Amazon operation
Grew within 5 months of the engagement starting
Dropped within 60 days, improving margin without cutting sales
No out-of-stock events on tracked ASINs during the full engagement period
Both new products reached page-one placement on their primary keyword within 40 days
