Case studies  /   Amazon Suspension Appeal
Amazon Suspension Appeal

A Suspended Hero Product Back Live in 3 Days After a Month of Failed Appeals

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Overview

The Background

BigWave Drops is a health and wellness brand whose best-selling Ear Drops was its hero product and primary revenue driver. When Amazon deactivated the listing for a policy violation, the brand lost access to one of its most important revenue-generating products. The brand had already spent a month working with a lawyer, but the listing remained deactivated because the actual policy violation had not been identified. When the brand came to AMZOS, we took a different approach. Before writing the appeal, we identified the exact violation, corrected it at the source, and had the listing reinstated in three days.

Key Challenges

Hero Product Down, Revenue Gone

The deactivated Ear Drops listing was the brand's best-selling product and primary source of Amazon revenue.

One Month of Appeals, Zero Progress

A month of appeals had produced no result because the specific policy violation behind the deactivation had not been identified.

Violation Hidden in the Product Label

The product label contained anti-inflammatory claims that violated Amazon's compliance requirements for health products.

Sales Bleeding Every Day It Stayed Offline

With the hero ASIN offline, the brand was losing sales while the listing remained unavailable.

Our Approach

01

POLICY INVESTIGATION

Identified the specific policy and product content that triggered the deactivation instead of relying on Amazon's generic notice.

02

ROOT CAUSE FIX

Confirmed the non-compliant anti-inflammatory claims on the product label and worked with the brand's design team to remove them.

03

LISTING CORRECTION

Updated the listing content to align with the corrected product label and remove the underlying compliance issue.

04

PLAN OF ACTION

Submitted a structured appeal documenting the violation, corrective actions, and measures to prevent the issue from recurring.

RESULTS

Measurable Outcomes

Found the real problem. Fixed it. Done in 3 days.

3 Days
Time to Reinstatement

After a full month of unsuccessful legal effort, zero results were produced

72 Hours
Hero Product Back Live

Primary revenue source restored within 72 hours of the appeal submission