Overview
A US-based furniture retailer with a strong brick-and-mortar presence had decided to expand onto Amazon. They had set up their Seller Central account, created their first listings, and were ready to start advertising. Before turning on any PPC spend, their operations manager wanted someone to check whether everything had been set up correctly. They had heard enough stories about brands wasting thousands of dollars driving traffic to poorly built listings to know that getting the foundation right first was worth the time. AMZOS conducted a full setup audit before a single dollar went into advertising.
Listings were created without Amazon experience, leading to weak title structure and bullet points that read more like product copy than search-focused content.
Backend search terms were filled with repeated brand names and irrelevant keywords instead of relevant category terms.
Product images were simple lifestyle shots without infographics or feature callouts, giving shoppers little information to compare products and make a purchase decision.
The brand lacked clarity around account health, fees, and FBA vs. FBM, leading to operational decisions without a clear understanding of Amazon’s requirements.
Reviewed titles, keywords, bullets, backend terms, and images against Amazon’s current requirements.
Checked categorization, variations, and attributes across all active ASINs before advertising.
Assessed FBA setup, storage fees, and account health requirements to identify operational gaps.
Created a prioritized fix list covering all issues to resolve before PPC campaigns launched
Fixed before launch. Every dollar spent on ads worked from day one.
Potential wasted spend avoided in the first month by fixing structural issues before launch
Campaigns launched with a stronger keyword foundation, reducing cost from day one
Above the 6% to 7% furniture category average from the first 30 days of advertising
