Overview
Brand was already generating $300K in monthly sales when they came to AMZOS. The product was good, and the brand had potential, but growth had plateaued. Visibility on high-search-volume keywords was limited, the conversion rate didn’t reflect the product’s premium quality, and customer retention lacked a structured strategy. The brand knew they had more room to grow. They just needed the right execution across listings, advertising, and retention to unlock it. AMZOS took over the full Amazon operation, and within months brand looked like a completely different brand on the platform.
Visibility on high-search-volume keywords was limited, meaning the brand wasn't appearing where most category buyers were searching.
Conversion rate and CTR were both underperforming relative to the product's premium positioning, with CTR at 0.6% and CVR at 13%, suggesting the listing was not communicating the product's value effectively enough to stop shoppers and convert them.
PPC was running without a structured ecosystem across Sponsored Products, Sponsored Brands, and Sponsored Display, leaving significant traffic and ranking opportunities untapped.
Customer retention had no strategy behind it, meaning buyers who had already purchased were not being brought back into a repeat purchase cycle despite the product being part of customers' regular routines.
Optimized listing content, EBC, graphics, infographics, and main image to communicate the product's premium value at first glance and give shoppers an immediate reason to click and buy.
Built and managed a structured ad strategy across Sponsored Products, Sponsored Brands, and Sponsored Display, covering bid optimization, search term harvesting, negative targeting, competitor targeting, and SBV campaigns
Invested in high search volume keywords as rankings improved while keeping ACOS below 30%. Introduced Subscribe and Save discounts to turn one-time buyers into repeat purchasers and build a predictable recurring revenue base.
Closely monitored stock levels throughout the growth period to prevent stockouts that would have disrupted sales momentum and keyword rankings at critical points.
A full brand transformation across visibility, conversion, ranking, and revenue.
5x revenue growth within the engagement period
More than doubled, bringing significantly more shoppers to the listing
Significantly more arriving traffic converting into actual sales
Reached number one for the primary keyword in a competitive category
Growth remained profitable and sustainable throughout the scaling period
