Mirai Clinical is a leading company in the health and wellness industry, specializing in products designed to eliminate nonenal, a unique body odor associated with aging. Committed to innovative solutions for personal care, Mirai Clinical offers a range of skincare and hygiene products that target nonenal and promote overall well-being.
Campaign Objectives:
Mirai Clinical aimed to increase its revenue and brand visibility on Amazon while maintaining a profitable Advertising Cost of Sales (ACoS). The company sought to leverage targeted advertising to reach a broader audience and drive sales growth for its nonenal-eliminating products.
Challenges:
Before implementing the Amazon PPC campaign, Mirai Clinical faced challenges in effectively reaching its target audience and communicating the benefits of its nonenal-eliminating products. Limited visibility and inefficient ad spend allocation hindered the company’s ability to maximize its sales potential on Amazon.
Strategy and Implementation:
To address these challenges, Mirai Clinical partnered with AMZOS PPC experts to develop a tailored advertising strategy. The strategy focused on optimizing keyword targeting, refining ad creatives, and implementing bid adjustments to maximize ad visibility and conversion rates for nonenal-related search queries.
Budget and Timeline:
The PPC campaign was launched with a conservative budget, gradually increasing over the course of six months to accommodate growth and optimization. The campaign timeline allowed for sufficient data collection and iteration to drive optimal results.
Results and Impact:
Within six months of launching the PPC campaign, Mirai Clinical experienced a dramatic increase in daily revenue on Amazon. Revenue surged from $539 to $5,344 per day, representing a significant tenfold increase. Despite the substantial revenue growth, the campaign maintained a Total ACoS of just 13%, demonstrating the efficiency and effectiveness of the advertising strategy.
Testimonial:
We are thrilled with the results achieved through our Amazon PPC campaign. The significant increase in daily revenue, coupled with a low Total ACoS, speaks to the success of our partnership with the PPC experts. Their expertise and dedication have been instrumental in driving growth and increasing our brand visibility on Amazon.” Koko Hayashi, Founder and CEO of Mirai Clinical.
Conclusion:
The success of Mirai Clinical’s Amazon PPC campaign underscores the power of targeted advertising in driving sales growth and brand visibility in the competitive health and wellness market. By leveraging advanced targeting strategies and meticulous campaign management, Mirai Clinical was able to achieve remarkable results and position itself for continued success on Amazon.